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Antoniolupi at the 2023 Salone del Mobile Milano

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ATELIER – The House according to antoniolupi

During the Salone del Mobile 2023, antoniolupi, the leading bathroom company, presents a collection of furniture designed for all rooms in the home: atelier_antoniolupi. A project created to interpret the profound changes in lifestyles. New habits that are having a strong impact on the way spaces are inhabited, making the boundaries of the home increasingly fluid. If in the past the bathroom was considered a utility room, well separated from the rest of the house, today sinks and bathtubs often find their place in the bedroom in hotels as well as in private residences. Hence the idea of offering a complete collection for the home. To enable designers to design interiors under the banner of an elegant and refined total look, in which each room can dialogue harmoniously with the others.

In recent years there has been a strong urge for design, and there are more and more complete interior designs of the entire living environment. This assumption has stimulated the Tuscan company to take the substantial step of expanding its product range, thus offering consumers, who are increasingly demanding, a complete and coordinated project. In both the bathroom and living sectors, antoniolupi represents a top brand in terms of production and service. With its usual ability to break the mold and anticipate trends, antoniolupi not only begins a new chapter for the Tuscan company. atelier_antoniolupi initiates a real revolution in the entire bathroom furniture sector, as Andrea Lupi, the company’s CEO and art director, tells us. “For many years I had the idea of creating a line of elements dedicated to the home, but we were too dependent on the market and its demands” says Andrea Lupi. “Today antoniolupi is a leading and strong company, with this awareness we have embarked on a new path. This change of course reminds me of when in 1995 I decided to create the first design collection in the world of bathroom furniture, completely turning the sector upside down. Today I face this project with the strong awareness of an entrepreneur who has been working on the front lines for more than 40 years”.

For the atelier_antoniolupi project, Andrea Lupi chose, as traveling companions to face this new challenge, designers with whom the company has been collaborating for many years. Carlo Colombo and Gumdesign were called to interpret the essential style of the brand in the new collection under the banner of an elegant and refined total look. The atelier_antoniolupi project offers a unique mood with a strong identity across the entire living space. antoniolupi has always been recognized as one of the most innovative brands for its solutions characterized by research into innovative materials, a strong sense of style and highquality craftsmanship. The latter is the fil-rouge that defines the entire production of the Tuscan company, which processes each product by hand and as in a tailor’s workshop, customizes each order with care down to every detail. Fabrics, velvets, leathers and metal materials of the new beds, carpets and seats are always sought after and of extra quality.

Other 2023 novelties at Salone del Mobile

Fida bathtub Rosso Levanto Marble | design Marco Di Paolo

A new interpretation for the Fida bathtub. A true sculpture inspired by nature and carved from a monolith of Rosso Levanto marble. The external line takes its cue from the organic shapes of river woods, which give the work a feeling of fluidity. The edges are beveled and the lines soft. The interior of the tub is an ergonomic environment carefully designed to convey safety and comfort. Fida fits harmoniously into environments, giving them an atmosphere of its own. Organic yet symmetrical, restrained yet provocative, it meets different needs. The bathtub is also available in Flumood.

Fida bathtub Rosso Levanto Marble. Ph Silvia Belotti

Shelf ALA | design Carlo Colombo

A project with essential form and multiple functions Ala proposed in the new solid wood version. The modular system of shelves ALA starts from a basic element to decline in many ways, a concept that comes from the definition of a simple “L” shaped shelf that becomes a support surface on which to place containers, sinks, accessories, and objects for the bathroom environment and beyond. A simple and linear body anchored to the wall, which acts as a support for elements different in shape, materials, and colors.

Shelf Ala

Colored sanitary ware

antoniolupi sanitary ware is enriched with new colors for a total look under the banner of maximum customization. All sanitary ware is therefore available in the shades of the antoniolupi range to be harmoniously coordinated with each bathroom element and allow for the design of an environment sewn to the needs of each customer.

Sink Breeze | design AL STUDIO

Breeze is the freestanding sink that, thanks to Cristalmood, a translucent material with which it is made, transforms into a bathroom lamp. An element with a pure line and a strong personality that defines the environment. Once turned-on, Breeze acquires the new function of a lamp, giving the environment precious-colored reflections

Sink Albume Lux | design AL Studio

Albume Lux expands the collection of freestanding sinks generated by overlapping the two geometric figures that give life to the base and basin. A balance of shapes and sizes, a proposal that expands the functionality of the sink by adding light performance, embellishing the bathroom environment, and generating elegant atmosphere of surprise and amazement. The base of the sink is made of Flumood Dinamico, a material born from antoniolupi’s continuous research activity, a compact translucent resin that allows the stem to spread light uniformly throughout the bathroom. Albume is transformed into a real lamp by reversing its archetype, which involves the light source and diffuser placed in the upper part of the object. Here the light is emitted at the bottom to completely dematerialize the base and simulate the feeling of lightness and suspension in the void of the basin.

Sink FLOW | design Paolo Ulian

Flow is a sink shaped by the force and fluidity of water whose form it naturally takes, creating a symbiotic relationship between machine and worked material, there where the boundary between one and the other is lost to give life to new and unexplored formal balances. The concept stems from the observation of a particular processing characteristic of the water-jet machine. This machine tends to spontaneously create irregular curvilinear waves in relief on the surface of marble that can ideally resemble the frayed effect of a fabric pleat. Usually, this feature is considered as a defect to be avoided, but if we reverse the perspective from which it is observed, it can translate into a virtuous feature and turn into a new aesthetic quality. Waterjet cutting also offers greater optimization of the material processed, and from a single block of marble it is possible to obtain three or more sinks of different diameters, one inside the other like matryoshkas and not just one as in traditional processing. Each sink is distinguished by its own special aesthetic that makes it a unique piece, unrepeatable.

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