All the news of the 61st edition of the Salone del Mobile.Milano
The press conference presenting the 61st edition of the Salone del Mobile.Milano was held on February 15 at Teatro Franco Parenti. Many novelties explained by Maria Porro, President of Salone del Mobile.Milano and the protagonists of the next edition.
Major new departures
The single exhibition level, with the exhibitors from the upper pavilions moving into the lower ones, thus simplifying, improving and enhancing accessibility and the visitor experience; the new Euroluce layout, which rather than being stand-centric is now focused on people and their fruition of the event, with a smart, hyper-accessible and better connected loop-shaped path; and the cultural component will be integrated into the spaces of the lighting biennial, with interdisciplinary and experiential content ranging from architecture to art, with exhibitions, talks, workshops and site-specific installations. Maria Porro, President of the Salone del Mobile.Milano, had this to say: “One of the characteristics of the Salone del Mobile is its ability to evolve in order to respond to the most urgent challenges of contemporary life. We did so in 2021, when we invented Supersalone, the first global event after the really tough years of the pandemic, and with last June’s edition, when we went back to the traditional format, getting to grips with sustainability, and this we have continued to do for the 2023 edition”.
Overall, the 2023 events will bring together 1962 exhibitors, including more than 550 young talents under 35 and 27 design schools. The Salone will create different worlds − the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Workplace3.0, S.Project, Euroluce, and SaloneSatellite −, will administer the rules – distribution and layout on a single level, aesthetic and cultural paths, experiential spaces and rest and relaxation areas −, suggest calls to action − (take part in) conferences, vertical workshops, (visit) thematic exhibitions, bookshops and (experience) site-specific installations − to allow visitors the possibility of an exciting, subjective, memorable exploration, the only one capable of creating long-term connections.
This April edition sees the return of the lighting biennial (Euroluce, Pavilions 9-11 and 13- 15), now in its 31st edition, its exhibition layout rethought by the Lombardini22 studio, so as to guarantee better connections between the four pavilions, simplify the visitor path into an irregular loop, inspired by the street plans of traditional Italian towns – and, equally, to increase exhibitor visibility, ensuring that they each have a decent amount of space. The City of Lights will be the concept and the common thread running through the exhibition. Power of imagination and concrete vision will characterise the interdisciplinary cultural content curated by Beppe Finessi, turning Euroluce into a positive hub of emotions and knowledge. Thanks to Formafantasma’s precise and intelligent intervention, the heart of the biennial will be Aurore, a large plaza and arena for immersive and reflective experiences and the venue for a number of talks. The studio was also responsible for the project for twelve Constellations, architectural ‘intermezzos’ that will host exhibitions within the exhibition curated by Finessi, lining the entire exhibition path.
More than 550 aspiring designers will be taking part in the 24th SaloneSatellite, in its new but entirely natural location inside the Euroluce pavilions (Pavs. 13-15), given that it represents the future of design par excellence. The 2023 edition will devote a particular focus to design schools and universities with the theme Design Schools – Universities / BUILDING THE (IM)POSSIBLE. Process, Progress, Practice. By putting the spotlight on them, SaloneSatellite wants to underscore the deep-rooted contribution they have made and continue to make to the training of young designers and to the advancement of design. Accordingly, the arrangement of exhibition spaces has been rethought, with the 27 participating schools and universities arranged in an outer ring encompassing the individual designers. The installation, is inspired by natural light and what it represents. The SaloneSatellite Award areas will be distinguished by the presence of the sun and the moon, elements that will dictate the look of the entire event.
A special installation equipped with telescopes will be set up in each of the two squares for viewing an imaginary sky reflecting the present and the future of design. Lastly, SaloneSatellite will pay tribute to Euroluce with the special Sate-Light. 1998-2022 SaloneSatellite Young Designers exhibition: set up symbolically on the boundary between the two areas – which will be highlighted by luminous projections showcasing most of the lamps by young designers who have taken part in the various editions over the years that have gone into production thanks to collaborations with companies that put their faith in the promising young talents. Last but not least, the guest SaloneSatellite intervention of the master Gaetano Pesce is keenly awaited. He has been invited not just to discuss the fundamental steps in his lengthy career and his interdisciplinary contribution to the design world, but also to trigger inspiration, energy and passion amongst the talented young designers listening to him. A fresh programme of Talks, curated by Annalisa Rosso, with a particular focus on lighting, technology and sustainability, will be held in Aurore, the Euroluce arena, enriching the fair with conversations and debates held by some of the most brilliant figures on the contemporary lighting project scene. A genuine invitation to reflect and share constructive thoughts on urgent contemporary matters that affect us all, such as ecological transition and the role of technology in the near future.
Environmental, economic and social responsibility
Environmental, economic and social responsibility will also be a priority at the 2023 edition of the Salone del Mobile.Milano, which has embarked on the path that will lead it, at the end of the event, to achieve ISO 20121 certification for sustainable events management. The verification process, which has so far led to certification for sustainable events organisation, was undertaken by the multinational certification company RINA.
The Salone is concerned about the potential impact of building temporary spaces, and has worked with Formafantasma and Lombardini22 to build modular structures for Euroluce to ensure the continuity of the installation project, if not as part of the fair, then in other places. Furthermore, the Salone making efforts to identify suppliers of recycled, recyclable and/or reusable materials for building the common parts, and will endeavour to regenerate the resources consumed and absorb the waste produced. Testament to its commitment and to the importance of increasingly incorporating sustainability into its strategic choices, the Salone has been a member of the United Nations Global Compact – the leading global business sustainability initiative – since 2022.
Perfect combination of digital and real
One of the keys to the upcoming edition will be a perfect combination of digital and real, which will serve to exponentially enhance the experiences, the narrations and the content on a daily basis. This means the digital platform will become much busier before, during and after the event, not least thanks to our collaboration with the national and international sectoral press. New editorial and service projects will be activated on the different touch points – website, newsletter, app, and social networks. These will include Unboxing, a format dedicated to previews of products from the exhibiting companies and White Paper, a series of in-depth articles by leading international journalists, as well as the daily reports from the fair and post-event analyses. A new series of podcasts will narrate the protagonists of the event and all the latest product wise; the official Salone del Mobile.Milano app will be updated with new functions and services, including augmented reality and wayfinding. Once again, it will be possible to purchase tickets, access details of the products on exhibit and scan the relative QR Codes to find out all the technical details. Sectoral professionals will be able to make appointments with the companies in order to meet the interlocutors that interest them in person, while it matchmaking will make it easier for the brands to make contact with visitors to their stands.