Inauguration of SPAZIO MM in Milan epicentre of the creative duo Barbieri Magalini

SPAZIO MM opens in Milan, Via Maroncelli 3: epicentre of the creative duo Barbieri Magalini and new headquarters of their creative consultancy agency MM Company

Spazio MM is an eclectic place where both the creative agency’s work activities and creative meetings and exhibitions will coexist, thanks to the gallery space with shop windows on the street. Faithful to the spirit of Via Maroncelli, defined as ‘the Milanese Soho’, SPAZIO MM is the new epicentre of the creative duo Barbieri Magalini, which will allow them to physically show and share their kaleidoscopic vision and eclecticism, through exhibitions, talks, installations, dinners and convivial moments related to design and applied arts.

‘In these 10 years of working as creative consultants for brands and projects in the fields of furniture, fashion and interior design, we have consolidated our DNA, which is based on two pillars: our kaleidoscopic vision and eclecticism. The first, the kaleidoscopic vision, consists of drawing from the worlds closest to us, such as architecture, art, fashion, design, cuisine and music, to give our clients creative kaleidoscopic projects, always conceived in the round; the second, eclecticism, is the fascinating art of combining concepts, inspirations, people and materials that are apparently distant, to integrate them harmoniously within the framework of the brand dna. We were looking for a physical space in which to show and share the research process done through these pillars’.

Concept SPAZIO MM

The concept uniting the events organised in SPAZIO MM will be a dialogue – sometimes more collaborative, sometimes more curatorial – between the creative duo and a guest. Exploring different arts, formats, curatorial modes and set-ups. It will therefore be a versatile, kaleidoscopic space, open to the creative community, and capable of transforming to accommodate multiform creative stories, in ‘dialogue’ with Barbieri Magalini. The first, at the opening of SPAZIO MM on 3 December 2024, was a dialogue, in the form of an installation, between Barbieri and Magalini and the artist Edoardo Piermattei.

‘SPAZIO MM is a place where things will not be ‘shown’, but where a dialogue will be initiated. We are certain that this dialogue, both physical and conceptual, which will connect inspiration and work, the two souls of the space, will be of great enrichment and inspiration both for us and for the creative community that will frequent it’.

The interior of the space reflects the duo’s eclectic approach: a balance between rationalism and decoration, in an essential key. A reference to the world of Galleries: large volumes with high ceilings, pronounced materiality, architectural details such as chamfered arches, resin on the floor. An essential but material space, ready to be embellished by the creative projects it will host.